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Turn Scattered Marketing into a Predictable Revenue Engine

In a world of AI-generated sameness, strategic thinking is the only differentiator. 

Access strategic marketing leadership on demand.

Suited for $2m-$50m ARR companies that need executive marketing ownership without the full-time costs. 

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Who Needs the Help of a Fractional CMO?

The Engineer

You're a technical founder who needs some to translate genius features into a commercial story.

The Bottleneck

You're a Founder or CEO and all Marketing programs still go through you.

The Scaler

You are preparing to move upmarket or seek your next round of funding.

Pipeline

Your pipeline coverage is less than 3x your quota

Cost

Your Customer Acquisition Cost payback exceeds 18 months

Fragmented Vendors

You have multiple vendors (SEO, paid, design), but no one owns a unified growth thesis, resulting in inconsistent growth and fragmented deliverables

SERVICES

Impactful marketing solutions for business

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Narrative Architecture

For companies struggling to articulate their value. We align your Product, Sales, and Marketing teams around a single source of truth. I help you translate complex technical features into a compelling commercial story that shortens sales cycles.

Focus: Positioning, Messaging Frameworks, Pitch Deck Refinement, Brand-Product Alignment.

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Revenue Engine Architecture

For companies struggling to track impact. Growth requires a machine, not just magic. I audit and rebuild your Go-To-Market infrastructure—from your Ad Tech stack to your CRM—ensuring your demand generation is precise, programmatic, and attributable.

Focus: Tech Stack Audit, ABM Strategy, Attribution Models, KPI Dashboards.

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Fractional CMO & Advisory

For leadership teams navigating change. Whether you are preparing for a Series B raise or navigating a digital transformation, I provide the senior leadership needed to steer the ship, manage the P&L, and execute strategy while you search for a full-time executive.

Focus: Interim Leadership, Team Management, Board Advisory, Vendor Rationalization.

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Jason Kuperman

The Architect

Started at Frank Gehry’s office, mastering complex systems.

Built on Experience

Jason has spent 25+ years navigating the intersection of digital disruption and creative storytelling.

The Digital Pioneer

Built TBWA’s first digital division, leading the team behind Apple’s first digital campaigns.

The Global Operator

Scaled digital operations across 16 markets in Asia-Pacific for Omnicom Group.

The Transformer

Led the GTM strategy for OUTFRONT Media’s $3.2B digital transformation.

Ready to Elevate your business?