Is this you?
The Engineer
You're a technical founder who needs someone to translate genius features into a commercial story.
GTM Architect
Your growth thesis, drawn to spec.
Fractional CMO leadership for founders and marketing leaders whose go to market story has to hold up - to the board, the investors, and the next spend decision they can't walk back.
Who it's for
Who needs a fractional CMO?
Is this you?
The Bottleneck
You're a founder or CEO and all marketing programs still go through you.
Is this you?
The Scaler
You are preparing to move upmarket or seek your next round of funding.
<3x
PIPELINE
Your pipeline coverage is less than 3x your quota.
>18 mo
COST
Your customer acquisition cost payback exceeds 18 months.
3+
FRAGMENTED VENDORS
You have multiple vendors (SEO, paid, design), but no one owns a unified growth thesis - inconsistent growth and fragmented deliverables.
Four ways to work together
Senior leadership, AI-augmented.
Start anywhere. Each engagement stands on its own.
For brands
For agencies
About
Jason Kuperman
The Architect
Started at Frank Gehry's office, mastering complex systems.
Built on Experience
25+ years navigating the intersection of digital disruption and creative storytelling.
The Digital Pioneer
Built TBWA\Chiat\Day's first digital division, leading the team behind Apple's first digital campaigns.
The Global Operator
Scaled digital operations across 16 markets in Asia-Pacific for Omnicom Group.
The Transformer
Led the GTM strategy for OUTFRONT Media's 15-year MTA digital transformation, projected at $3.2B in gross revenue.
Case studies
Results that speak for themselves.
A selection of engagements across enterprise media, venture-backed startups, and global holding companies.