Speaking
Jason Kuperman speaks on how marketing leaders use AI without losing what matters.
Author of The AI Architect
Keynote and Workshop
Keynote
Based on the book. AI is collapsing marketing timelines from months to minutes. This keynote gives leaders a way to decide what to compress and what to protect: lossless versus lossy compression, the Protect List, and the Trade-Off Matrix.
For: CMOs, CROs, CFOs, boards, and private equity operating partners.
Workshop
A half-day working session. Your leadership team applies the book's three worksheets to your own business and leaves with a draft Protect List and Trade-Off Matrix.
For: Company leadership meetings and offsites.
See the worksheetsOther Talks
A live demonstration of turning a strategy problem into a working AI tool, from a marketing executive with 25 years of experience who builds his own.
For: Marketing teams, agency all-hands, and AI-in-marketing conferences.
The story of the MTA digital transformation and where out-of-home advertising goes next.
For: Media and out-of-home industry events.
What determines whether ChatGPT, Gemini, and other answer engines mention a brand, and how agencies can build AEO/GEO services around it.
For: Agencies adding AEO/GEO services.
Formats
Keynote
Workshop
Fireside chat
Panel
Fee by inquiry.
Previous Stages
Speaker Kit
Jason Kuperman is the founder of Kuperman Advisors and the author of The AI Architect: How Marketing Leaders Use AI to Move Faster While Protecting What Matters. He has spent 25 years at the intersection of technology and marketing, including work at TBWA\Chiat\Day, Omnicom Group, and OUTFRONT Media.
Jason Kuperman is the founder of Kuperman Advisors, where he helps business and marketing leaders navigate marketing's Autonomous Age by focusing on brand, product, and go-to-market. He is the author of The AI Architect: How Marketing Leaders Use AI to Move Faster While Protecting What Matters.
Jason holds a master's degree in architecture from the University of Colorado and began his career in Frank Gehry's office, and he brings an architect's mindset to business growth. At TBWA\Chiat\Day he helped build some of the first interactive digital work for Apple, Nissan, PlayStation, and Adidas. He led digital strategy for Omnicom Group across Asia-Pacific, and he led the GTM strategy for OUTFRONT Media's 15-year MTA digital transformation, projected at $3.2 billion in gross revenue.
He has spoken at Advertising Week, Spikes Asia, AdTech, iMedia, and Microsoft Imagine, served as Jury President of the Digital Media Awards APAC, and served as Chairman of Education for IAB Singapore and Southeast Asia.
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