Part I
The Compression
Why marketing cycles are collapsing now, the difference between lossless and lossy compression, and what gets squeezed out when leaders chase speed without understanding the trade.
The real cover will be revealed soon.
The AI Architect
How Marketing Leaders Use AI to Move Faster While Protecting What Matters
The Book
The AI Architect
How Marketing Leaders Use AI to Move Faster While Protecting What Matters
By Jason Kuperman
AI is collapsing marketing timelines from months to minutes across analytics, media, content, testing, and go-to-market. That speed is real, and it is now available to every competitor. The question for marketing leaders is no longer whether to adopt AI. It is what to compress, what to protect, and how to tell the difference before something valuable is lost.
The AI Architect gives CMOs, CEOs, and CROs a working method for that decision. It shows how to see where AI is already compressing your marketing stack, classify each compression as lossless or lossy, decide what you will not trade for speed, and turn those decisions into a plan you can pilot and scale.
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Inside the Book
Part II
The Method
Test your stack against the forces compressing it, classify each compression with seven tests, build your Protect List, and write a one-page Trade-Off Matrix your CFO can fund.
Part III
Proof and Scale
Run a contained pilot with dual metrics, review what it gained and what it cost, and scale only what held up.
Free Worksheets from the Book
Three worksheets from the book, ready to print and use with your team.
Free PDF
Protect List Worksheet
The 15 assets to check before you compress a workflow, plus space for your own. 2 pages.
Download PDF →Free PDF
Compression Tests Worksheet
Run one compression through the seven tests and read the result. 2 pages.
Download PDF →Free PDF
Trade-Off Matrix Template
Turn your findings into a one-page plan your CFO can fund. 1 page, landscape.
Download PDF →
Workshop
Bring This to Your Leadership Team
The Protect List Workshop is a half-day session where your leadership team works through these three worksheets on your own business.
See speaking and workshops →Put the Ideas to Work
From the page into practice.
About the Author
Jason Kuperman is the founder of Kuperman Advisors, where he helps business and marketing leaders navigate marketing's Autonomous Age. He has spent 25 years at the intersection of technology and marketing, including building early digital work for Apple at TBWA\Chiat\Day, scaling Omnicom Group's digital operations across Asia-Pacific, and leading the GTM strategy for OUTFRONT Media's 15-year MTA digital transformation.
More about Jason →